Yes, its another step, one that most other projects don't mention or explain, White Wolf seems to be a bit more hands on then CCP when it comes to the approval process, probably because they are personally active in the RPG scene in Europe. That's probably why you are seeing multiple points where White Wolf Approval is required. Although, If I am not mistaken, I think it has always worked this way.

Or maybe I don't know what I am talking about. Hence the seems, maybes and probablies in the above sentences.