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[James_Willoughby]

It's not misleading, in that it is a relative measure, which is a reasonable enough perspective. Moreover, none of the relative measures are actually terribly impressive; given that you posted an image from Amazon, I checked the local sales rank. V5 is at 24,670 in the toys and games category. The Dungeons & Dragons starter set, meanwhile, sits at 76.

(Sales rank may vary by country and category, of course.)

Again, this goes back to my point earlier in the thread; Vampire: the Masquerade used to outsell Dungeons & Dragons back in the 1990s, and should be absolutely...

[James_Willoughby]

You are moving the goal posts. But even in terms of the wider intellectual property, V5 isn't doing all that well. Vampire: the Masqurade - Winter's Teeth, for instance, just made the top 100 comics for its first issue, and has seen its sales slide ever since. Most recent sales figures put it comfortably under 10,000 copies per month, and no-one is going to get rich on that. It isn't just an underperforming game, it's an underperforming game with underperforming tie-in products....

[James_Willoughby]

One measure of success, and probably the best one available to us without sensitive market data which is unlikely to be generally available, are the icv2.com retailer surveys. A full version of these, going back to 2004, can be found here. What is quite noticeable is that the World of Darkness was a perpetually strong performer between 2004 and 2009, even though this was arguably a period in which interest in the product lines of White Wolf were declining. V5, meanwhile, appears in the autumn of 2018, remains in the chart in the spring and summer of 2019, and then disappears. This is, of course,...