Branding explains why it's still called Werewolf: the Apocalypse. It doesn't actually explain the level of reboot implied by Justin's comments. What do all these changes do for the brand? How are they going to make the game more popular? More appealing to companies looking for IPs to use for the bases for their video games/comics/novels/TV shows/etc.?
A reboot only helps branding if it actually increases the value of the brand. Reboots can absolutely achieve this. I've got a user name and avatar pic from a Gundam show. The Gundam franchise "reboots" so much that you can't really call it that compared to it being more of an anthology series of media will some consistent elements. And the whole point of the constant new shows with new takes on things is utterly simple: new takes means new mobile suit designs, which means new Gunpla model kits to sell, which is the actual commercial value of the brand.
That logic is what none of us seem to be able to glean from what we know. Paradox wants to keep the old WoD brand, because they see it as valuable, but we're not actually seeing how it's been leveraged to make money...which is kinda the whole point.
A reboot only helps branding if it actually increases the value of the brand. Reboots can absolutely achieve this. I've got a user name and avatar pic from a Gundam show. The Gundam franchise "reboots" so much that you can't really call it that compared to it being more of an anthology series of media will some consistent elements. And the whole point of the constant new shows with new takes on things is utterly simple: new takes means new mobile suit designs, which means new Gunpla model kits to sell, which is the actual commercial value of the brand.
That logic is what none of us seem to be able to glean from what we know. Paradox wants to keep the old WoD brand, because they see it as valuable, but we're not actually seeing how it's been leveraged to make money...which is kinda the whole point.
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